Privacy Policy

Last Updated: January 28, 2025

1. Introduction

Welcome to Growffinity ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you use our WooCommerce CRM and marketing automation platform.

2. Information We Collect

2.1 Information You Provide

When you create an account or use our services, we collect:

  • Account information (name, email address, password)
  • Business information (store name, website URL)
  • Payment information (processed securely through Stripe)
  • Communication preferences

2.2 WooCommerce Store Data

When you connect your WooCommerce store via our WordPress plugin or WooCommerce API, we sync and store:

  • Customer information (names, email addresses, phone numbers, billing addresses)
  • Order data (order numbers, amounts, dates, statuses)
  • Product information (names, categories, prices)
  • Customer notes and tags you create within Growffinity

2.3 Automatically Collected Information

  • Log data (IP address, browser type, pages visited, time spent)
  • Device information (operating system, device identifiers)
  • Cookies and similar tracking technologies
  • Email campaign analytics (opens, clicks, conversions)

3. How We Use Your Information

We use your information to:

  • Provide, operate, and maintain our CRM platform
  • Sync and display your WooCommerce customer and order data
  • Enable you to send marketing campaigns to your customers
  • Generate analytics and insights about your business
  • Process your subscription payments
  • Send you service-related communications and updates
  • Improve our services and develop new features
  • Prevent fraud and ensure platform security
  • Comply with legal obligations

4. Data Storage and Security

4.1 Data Storage

Your data is stored securely on servers provided by trusted cloud infrastructure providers. We use industry-standard encryption for data at rest and in transit.

4.2 Security Measures

  • SSL/TLS encryption for all data transmission
  • Encrypted storage of sensitive information
  • Regular security audits and updates
  • Access controls and authentication mechanisms
  • Secure password hashing (bcrypt)

5. Information Sharing and Disclosure

5.1 We Do NOT Sell Your Data

We do not sell, rent, or trade your personal information or your customers' data to third parties.

5.2 Third-Party Service Providers

We share data with trusted service providers who help us operate our platform:

  • Stripe: Payment processing (subject to Stripe's privacy policy)
  • Cloud hosting providers: Infrastructure and data storage
  • Email delivery services: Sending email campaigns on your behalf

These providers are contractually obligated to protect your data and use it only for the services they provide to us.

5.3 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety.

6. Your Rights and Choices

6.1 Access and Control

You have the right to:

  • Access your personal data through your account dashboard
  • Update or correct your information at any time
  • Export your data in a portable format
  • Delete your account and associated data
  • Disconnect your WooCommerce store at any time

6.2 GDPR Rights (EU Users)

If you are in the European Union, you have additional rights under GDPR:

  • Right to be forgotten (data deletion)
  • Right to data portability
  • Right to restrict processing
  • Right to object to processing
  • Right to withdraw consent

6.3 CCPA Rights (California Users)

California residents have the right to:

  • Know what personal information is collected
  • Know whether personal information is sold or disclosed
  • Opt-out of the sale of personal information (we don't sell data)
  • Request deletion of personal information
  • Non-discrimination for exercising these rights

7. Cookies and Tracking

We use cookies and similar technologies to:

  • Keep you logged in to your account
  • Remember your preferences and settings
  • Analyze platform usage and performance
  • Track email campaign performance (opens and clicks)

You can control cookies through your browser settings, but some features may not function properly if cookies are disabled.

8. Data Retention

We retain your data for as long as your account is active or as needed to provide our services. When you delete your account, we will delete or anonymize your data within 30 days, except where we are required to retain it for legal, accounting, or security purposes.

9. Children's Privacy

Growffinity is not intended for use by children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this privacy policy and applicable laws.

11. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us:

Email: privacy@growffinity.com

Website: https://growffinity.com

By using Growffinity, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.