About Growffinity

Built by e-commerce experts, for e-commerce experts

Our Story

Growffinity is a powerful CRM platform designed exclusively for WooCommerce store owners. Born from years of hands-on e-commerce experience, Growffinity provides everything online retailers need to understand their customers, automate their marketing, and grow their business.

From customer segmentation and email campaigns to predictive analytics and automated workflows, Growffinity transforms how WooCommerce stores manage and nurture customer relationships.

The Team Behind Growffinity

Growffinity is a product of Webffinity, founded in 2020 by Brian and Dinielle Oliver in Clearwater, Florida. Together, they bring over 25 years of combined experience to help online businesses thrive.

Meet Our Founders

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Brian Oliver

President

Brian brings over 15 years of expertise in WordPress, WooCommerce, and React development. As both a full-stack developer and digital strategist, his hands-on e-commerce experience directly shaped Growffinity's features to solve real problems that WooCommerce merchants face daily.

Expertise: WordPress, WooCommerce, React, Full-Stack Development

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Dinielle Oliver

Vice President

Dinielle contributes over 10 years of experience in marketing, sales, and business administration. Her understanding of customer relationships and operational efficiency ensures Growffinity remains intuitive and practical for store owners.

Expertise: Marketing, Sales, Business Administration

Our Partnership

Brian and Dinielle met 20 years ago at a software company in Dunedin, Florida, and have been life partners for 11 years while raising their daughters in Clearwater. Their complementary expertise creates tools that are both powerful and practical for the e-commerce community.

Ready to Grow Your Store?

Join the WooCommerce stores that trust Growffinity to manage their customer relationships.