Both are built for WooCommerce. One runs inside your WordPress admin. The other doesn't. Here's why that matters.
Try Growffinity FreeJetpack CRM (formerly Zero BS CRM) is one of the most popular CRM plugins for WordPress. It connects directly to WooCommerce, tracks customers and transactions, and gives you basic CRM functionality without leaving your WordPress dashboard.
Growffinity does the same things, but with a fundamental difference: it runs in an external dashboard instead of inside WordPress.
That architectural choice changes everything about performance, scalability, and day-to-day usability. If you're comparing these two options for your WooCommerce store, this breakdown will help you decide which approach fits your needs.
A WordPress plugin. When you install it, the CRM becomes part of your WordPress site. Customer data, transaction records, logs, and automation rules all live in your WordPress database. Every time you open the CRM, you're running queries against that database inside wp-admin.
An external application. Your WooCommerce data syncs to a separate, optimized environment. When you open Growffinity, you're accessing a dedicated dashboard that doesn't touch your WordPress installation.
Because WordPress wasn't designed to be a CRM platform. As your customer list grows and your data accumulates, plugin-based CRMs add significant load to your database. Admin pages slow down. Queries take longer. Your entire backend feels heavier.
Growffinity avoids this entirely. Your WordPress stays lean. Your CRM stays fast. They work together without competing for resources.
Stores customer records in WordPress. Tracks basic contact info, transaction history, and custom fields. Interface lives inside wp-admin.
Stores customer records externally. Includes full purchase history, lifetime value calculations, behavioral data, tags, notes, and segments. Interface is a dedicated web dashboard optimized for speed.
Syncs WooCommerce orders and displays them within the plugin interface. You can view order details and link them to customer records.
Full order management with the ability to view, create, update statuses, track fulfillment, and add internal notes without going back to wp-admin. Purchasing pattern analysis built in.
Offers tagging and basic filtering. You can create static segments based on tags you manually apply.
Dynamic, behavior-based segmentation. Create segments based on purchase history, order value, product categories, recency, frequency, and more. Segments update automatically as customer behavior changes.
Basic transaction reporting. You can see revenue totals and customer counts, but deep analytics require extensions or external tools.
Revenue-focused analytics including customer lifetime value, cohort analysis, churn prediction, and trend tracking. Built for understanding e-commerce performance.
Offers workflow automation through extensions. Functionality depends on which add-ons you purchase and configure. Runs on your server.
Built-in workflow automation with e-commerce triggers like First Order, Order Placed, Order Status Changed, Order Completed, High Value Order, Tag Added, and Group Added. Actions include sending emails, adding tags, and adding to groups. Runs externally.
Email functionality available through extensions like Mail Campaigns. Sends from your server via SMTP. Additional cost for the extension.
Built-in email campaigns to segments and groups, plus automated emails through workflows. Sends via SendGrid, AWS SES, or MailerSend. Included in all plans.
Runs inside WordPress. Adds database tables, runs queries on page load, and increases admin memory usage. Performance impact grows with data volume.
Runs externally. A lightweight sync plugin handles data transfer in the background. No additional database load in wp-admin.
Free core plugin with paid extensions for additional features (invoicing, mail campaigns, automation, etc.). Costs add up as you add functionality.
Subscription pricing with all features included. No extension purchases or surprise costs.
Jetpack CRM isn't a bad product. It makes sense in specific situations:
If your store has a few hundred customers and you don't plan to scale significantly, Jetpack CRM can work fine.
Growffinity is the stronger option when:
If you're building a store meant to grow, Growffinity's architecture is built for that trajectory.
Already using Jetpack CRM? Switching doesn't require a complex migration.
Growffinity syncs directly with WooCommerce. Your customer and order data comes from your store, not from Jetpack CRM's database. Install the Growffinity sync plugin, connect your store, and your data flows in automatically.
You can run both side by side during a transition period if needed. When you're ready, deactivate Jetpack CRM and remove the database overhead.
Jetpack CRM and Growffinity both aim to solve the same problem: giving WooCommerce store owners better customer relationship tools. The difference is how they do it.
Jetpack CRM adds functionality inside WordPress at the cost of performance. Growffinity delivers that functionality externally, keeping your store fast while giving you more powerful features.
For stores that are growing or plan to grow, Growffinity's approach is the one that scales.
No. Jetpack CRM requires installing and configuring a plugin plus extensions. Growffinity requires installing a lightweight sync plugin and connecting your store. Initial setup time is comparable, but Growffinity has fewer moving parts.
Absolutely. Growffinity syncs with WooCommerce directly. It doesn't matter what CRM you used before or if you've never used one at all.
Yes. Your CRM data is stored securely in Growffinity's infrastructure, separate from your WordPress database. This is what enables the performance benefits. Your WooCommerce store remains the source of truth, and data syncs automatically.
Growffinity pulls data from WooCommerce, not from Jetpack CRM. Any customer or order data that exists in WooCommerce will sync to Growffinity. Custom fields or notes stored only in Jetpack CRM would need to be exported separately if you want to preserve them.
It depends on your store size. For small stores, you may not notice. For stores with thousands of customers and orders, the database load becomes noticeable. Many users report slower wp-admin performance after running Jetpack CRM for extended periods.
Yes. Growffinity syncs with WooCommerce and operates independently. It doesn't conflict with other plugins because it runs externally. Your existing plugin stack remains unaffected.
See the difference an external CRM makes for your WooCommerce store.